BOTTOM DRAWER

one-offs, tech, products and words

santander
get young people to take interest in their finances
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santinder, showing how managing money should be something that is considered attractive, not necessarily how much money you have. santander would partner with tinder, doing soft audits and 'verifying' profiles of users who are responsible with what they have
 
GRANT's
Smelling a Whisky three times can improve the taste of the Whisky
so we'd redesign the packaging with nasal strips and have branded tissue boxes in bars
full nasal-focused campaign coming soon...
 
SAVE THE CHILDREN
get dad's to read to their kids
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posters to show how reading to your kid could affect how they brag about you on the playground
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kfc
kfc has no brand presence at easter, despite being all about chicken
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we'd partner with happy egg co to create a new product;
a Kentucky-fried scotch-egg.
using an age-old debate to drive conversation (we actually made these for our end of year show, they were pretty tasty, so whenever you're ready kfc...)
 
deliveroo x what 3 words
getting office workers to make the most of lunch
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25% of office workers spend their lunch at their desks and spent 20% of their week sat in the same place
deliveroo would partner with what3words, a location system that divides the world in to 3m x 3m squares
this gives deliveroo the opportunity to deliver to a local park bench or to a square that's just outside the office
 
this means that workers can skip the lunch time rush and pre-order a delivery to make the most of their lunch
the more people from a company that take part, the cheaper the delivery fee or discounts could be applied to group orders
deliveroo could create outdoor spaces to make the most of sunshine or rain
deliveroo bags would also be scented with citronella to keep bugs away
 
spotify x babbel
encourage people to learn a new language through music
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we would pair spotify's genius with babbel, making learning a language easier and more fun
we'd also encourage multi-lingual artists to release multiple versions of their songs
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spotify could tailor their experience and their suggested songs. for example, to help learn a language for an upcoming trip
those who interacted with the program could win prizes based on listening time such as premium subscriptions for free, tickets to their multi-lingual artists' concerts or even trips abroad
 
sky
show off the power of on-demand
 
bucks ad school
advertise the course in a unique way
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introducing condition:creative, a creative workshop idea that we came up with which our course could either take to prospective colleges / art & design schools etc or which could be held at the university on open days, we wanted
to show how creativity comes in many forms. here's to the epidemic!
 
apple x wwf
make the new generation act for our planet
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encouraging people to trade in their phones would aid a real-time solution to illegal logging, resulting in cutting down on deforestation and in turn protecting the future of our planet
 
in-store events and installations would allow us to educate people on the dangers of mass-consumption and how the scheme helps the environment
flagship apple stores are often hotspots for both tourists and shoppers alike so they would provide a perfect location but we could also take this outdoor as well
 
 
peel good
create a new business idea
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whilst at university, we were briefed by saatchi's to create a product that fits a gap in the market
me & my partner at the time created peel good, a banana sandwich shop to curb unhealthy on the go snacking
we ended up winning the pitch and Tinashe took the idea to our universities enterprise fair, coming top 3 and winning £1000 to create the business for a week-long pop up
we even made a twitter,
and a video