GUINNESS

Guinness sells more merchandise than the beer itself and 
the stout contains essential nutrients for pregnant women,
we just need to take out the alcohol
introducing: Guinness Bump
Strategy: you shouldn't have to wait for everything
guinnessprint.jpg
guinnessbeermats_edited.png
Pubs would host prenatal classes to give a familiar environment to a stressful time
 
These pubs would have Guinness branded DM's such as coasters with baby name suggestions based on the location
guinnessglass.jpg
guinnessglass3.jpg
guinnessglass2.jpg
guinnessglass4.jpg
Lager glasses for each trimester to give more nutrients
to mother and baby. Mother's could also get a cast of their bump
at the hospital for a personalised version
guinnessvending_edited.png
Bump would be available in
hospitals as well for extra
nutrition at doctors appointments