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GUINNESS
Guinness sells more merchandise than the beer itself and
the stout contains essential nutrients for pregnant women,
we just need to take out the alcohol
​
introducing: Guinness Bump
​
Strategy: you shouldn't have to wait for everything
Pubs would host prenatal classes to give a familiar environment to a stressful time
These pubs would have Guinness branded DM's such as coasters with baby name suggestions based on the location
Lager glasses for each trimester to give more nutrients
to mother and baby. Mother's could also get a cast of their bump
at the hospital for a personalised version
Bump would be available in
hospitals as well for extra
nutrition at doctors appointments
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